(OK - If you've never played Farmville, Frontierville, Mafia Wars or any of the other games Zynga offers to the users of Facebook, you can tune this story out right now.)
"That's amazing. That's probably more [same-sex marriages] than any country in the whole world," Marc Pincus told attendees of the Web 2.0 Summit in San Francisco.
Zynga's games are not as action-oriented as most of us would expect from a video game, but Pincus sees that as being a large part of their success. And you can't argue with the results. 320 million people have played a Zynga game. At their peak, they have had 3 million players online at the same time.
As Pincus sees it, our lives have become so hectic that we no longer have time to indulge in many of our more traditional methods of relaxation. But you can still play a Zynga game.
So what if you don't have a half hour free to sit down and watch a TV show. You can still squeeze out ten minutes here and there to tend your virtual gardens, clear your land or build your evil criminal empire. And along the way, you can make your partner an honest man or woman.